Road to Success

With rising interest in web3 and NFTs over the past few years, more creatives and companies are taking a swing at the endless endeavors that web3 and NFTs offer. A significant issue and pain point is how creators and companies are forced to choose one blockchain, and users have to go through the hassle of bridging and swapping tokens to participate in these projects. Bridging NFTs across different blockchains poses many problems for users, with the possibility of not knowing if the bridged NFT was the original, trying to find a trustworthy bridge, or having multiple copies of the token across different platforms. It also isn’t guaranteed that the internal NFT metadata stays with the digital asset, which means users could lose the token’s data stripping its value.

Holograph is an innovative way users can mint, create, and release NFTs natively across multiple blockchains. Backed by renowned creatives across music, fashion, and art like Pharrell, Diplo, Daniel Arsham, and Jen Stark to name a few, the protocol offers creators and brands more freedom to release multichain projects, instead of committing to one single blockchain. Nike, for example, runs its Swoosh NFT project on the Polygon blockchain, but its NFT partnership with RTFKT runs on Ethereum. As one company that has to run multiple projects on different blockchains, this can make it difficult for fans who have to commit to a number of platforms. Holograph eliminates the complication of projects using only one blockchain by introducing truly native multichain digital asset infrastructure integrated into the web3 ecosystem. The protocol allows digital assets created within Holograph to be minted natively and simultaneously across multiple blockchains, and they can be seamlessly bridged across different blockchains all in one interface. This gives creators and companies the resources to craft digital assets that are faster, cheaper, and more accessible.

Holograph brings a more streamlined solution to multichain NFTs without losing valuable data. With patented technology (Holographing), the protocol has an innovative contract deployer that gives non-fungible and fungible tokens the ability to connect through Ethereum Virtual Machine compatible blockchains while keeping the digital asset’s data intact, including important authenticators like the smart contract address and token ID. “There is no longer any reason to limit your business to just one blockchain network, said Jeff Gluck, CEO & Co-Founder. “Holograph unlocks maximum trading, audience, and liquidity across blockchains.For anyone releasing digital collectibles and other token projects, this is the way forward.”

Holograph is live and currently on Ethereum, Polygon, and Avalanche with more blockchains on the way. Holograph already has over 2,500 NFT collections deployed in the first two weeks since launch. For more information and the latest news about the platform follow Holograph on Twitter (@holographxyz), and to get started creating on Holograph, go to holograph.xyz.