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Tennis Australia Launches New Innovation Program for Tech Startups to Test Solutions at Australian Open

By

Joe Lemire

Tennis Australia is launching a new innovation program that invites startups to pilot their solutions at the Australian Open or other TA events. 

The new incubator, AO Startups, is an evolution of Tennis Australia’s founding of its Wildcard Ventures fund — which led the funding for SwingVision, an Apple-promoted analysis app — and its multi-year partnership with Techstars to create an accelerator. The priority areas for the first cohort of AO Startups are athlete performance, injury prevention, esports and gaming, climate action and Padel tennis.

The deadline to apply is Dec. 14, although some entries will be considered up until Dec. 31.

Selected startups will receive access to Tennis Australia at the professional and community levels of the sport. They will benefit via network access, product development assistance and proof of concepts.

“Our partnership with Techstars reinforced just how important the entrepreneurs and early-stage tech community can be in shaping the trajectory of innovation. AO StartUps is a necessary and natural extension of our desire to do things differently and quickly … with the help of others.” Machar Reid, Tennis Australia’s head of innovation and Wildcard Ventures general partner, said in a statement. “Artificial intelligence, virtual reality, blockchain technology, sensors and wearables are all playing increasingly critical roles in the way we live our lives. This is an opportunity to apply those and other technological advancements to gains for fans, players, coaches and administrators at the Australian Open and throughout international tennis.”

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